LILO® Expands Into Dairy with New 4-Pack Format

We're excited to share that we're evolving our range with the launch of LILO Minis - a brand new 4x60g multi-pack, featuring both vegan and dairy-based options.

This is a strategic step forward for us as we expand beyond our original plant-based cheesecake range to meet growing demand for choice, convenience, and household flexibility, without losing sight of our values.

The LILO Minis lineup:

• Strawberry & Marshmallow (Coconut, Vegan, Gluten-Free)

• Raspberry & Chocolate Cheesecake (Dairy, Gluten-Free)

• Blueberry & Vanilla Cheesecake (Dairy, Gluten-Free)

Each pack includes four 60g servings, perfect for households, or summer treat.

Why we made the move

We kept hearing the same feedback: "I love that you're vegan, but could you also make this with New Zealand dairy?" We realised our customers weren't asking us to choose sides. They wanted both. The same household might have someone who's vegan, someone who loves dairy, and kids who just want something that tastes good.

Why LILO Minis?

This new format answers several consumer and retailer insights we've gathered over the past 12 months:

• Variety without commitment - No need to buy a whole frozen cake just to try a flavour

• Dietary flexibility - Vegan and dairy options in one pack range

• Portion control - 60g servings, a litte of what you like.

The opportunity

The frozen multi-pack dessert category is growing fast. LILO Minis positions our brand to capture this momentum, offering a fresh, NZ-made alternative to imported brands.

• Made in New Zealand

• Available in the freezer aisle at New World supermarkets nationwide

• Official launch: 10 November 2025